Effectively leveraging mobile as a sales tool requires more than just creating a mobile app. And no wonder, most B2B mobile sales and marketing efforts of today fail to reach out the universal customers.
In order for a company to be successful in their mobile marketing and sales enablement efforts there are three primary areas of time and resource investment that every B2B mobile sales and marketing app should look into, namely
- Mobile App Development
- App Deployment
- Mobile App Maintenance and Updating
Mobile App Development
Many blindfolded owners believe mobile application development process is cheap and easy. However, a B2B app is an “enterprise” application and requires a variety of professional-grade characteristics in order to be useful. The process includes a spec, a design phase, a user interface/user experience component, testing and QA.
Studies shows the cost of an app increases by a factor of between 2.5X and 3X when apps are built for three supported platforms say, iOS, Android and Windows as compared to just one.
A B2B app must be deployed to all potential users in the most efficient and effective manner which includes the Apple App store, the Google Play Store for Android, and a Mobile Device Management (MDM) system for internal enterprise deployment. But this does not actually deploy the app to the devices belonging to the intended users.
In the world of sales and marketing, you shouldn’t limit support only to the variety of tablets and Smartphone’s but how to get the app onto those users’ PCs?
Similar to an automobile a B2B mobile app requires a continuous need to “feed” and maintain it. Time to time, it also requires updates whenever operating systems are updated or new operating systems are released and even when new versions of web browsers are released.
According to 2013 mobile app development report, there were dozens of upgrades and bug fixes for iOS developers and Android operating systems and fully 33% of B2B apps are updated every month.
At Openwave Computing Services, we boast of an in-house team of proficient and skilled mobile app developers who have proven expertise in developing cutting-edge iPhone mobile apps and Android Apps.