Choose a Responsive Website or a Native Mobile App

Determining a website’s mobile strategy isn’t rocket science, but it does take careful research and planning. Many business owners and entrepreneurs struggle with this.

According to the 2013 report:

• Mobile outpaced social media (13%)
• 27 % of consumer’s time which sheds lights on how critical a mobile app can be to reaching your customers where they are active online.
• 67 % of consumers say they are more likely to purchase from a mobile-friendly website than they are from a website not optimized for devices other than desktop.

Responsive Website

Responsive web design is certainly the most affordable option for your business as compared to the development of a mobile app.

• Often takes far less time to create then does a mobile app since there’s no app store.
• There’s no app store approval or extensive guidelines to follow as compared to what Google Play
• Opting this is a bad idea if visibility in the search engines is an increasingly important part of your strategy

Native Mobile App

The native mobile app will provide a mobile centric experience for your existing and most loyal customers, while your responsive website can help provide an optimized experience to new and old visitors browsing your website or discovering it for the very first time.

• Offers the best user experience for mobile users since there are still limitations to how HTML5 can be passed on mobile
• often has access to more data from a user and therefore mobile app development can provide a more personalized experience
• In-app purchasing drives 76 percent of all app marketplace revenues to date since one-time setup is enough

Having said this, what do you think of responsive website and creating mobile app? Which seem like the best match for your business and why do you decide on one option over the other? Please share your insights in the comments below.


Author: Melanie Antoine

Openwave Computing is a premier Information Technology leader, providing exemplary services to the clients worldwide since 1997. We have transformed companies through the value chain, providing technology to attain a competitive advantage. We, Openwave, transform our relationships from being just a service partner to a strategic partner. We excel in understanding their unique requirements and customize our services to fulfill all their technology needs.

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