Measure Your Business Revenue – Free Apps Vs Paid Apps

One of the largest parts of iPhone app marketing is the pricing strategy. The decision can be a tough one between free or paid. Back in 2010, with the rise of Smartphone market, the quantity of free apps exceeds the quantity of paid ones                .They try free apps and then take decision whether to pay for it or not.

If you are here to make money in iPhone app development, go through the post to understand the life cycle of the app and the marching strategies to business growth.

Number of Downloads

With the entrance of millions of antagonist in app development, number of paid apps goes down and number of free apps gone on a high rise. Even though quantity of paid apps was more than quantity of free apps, now with the many app developers on field quality driven apps are itself is downloaded double the time.

Revenue Generation

Don’t be amazed at the fact that free apps generate highest revenue as compared to paid apps. The former are great success for in-app purchases and in-app advertisers. Surprisingly, more businesses are switching to free apps after a thorough understanding to earn a lot from in-app purchases rather than paid apps. Plus, free apps are great source for advertising. Positive reviews have made about 70% more money on the day after launching.

The bottom line before dealing with any type of app development services is:

  1. App should have strong in-app purchase functionality
  2. A must monetization program beyond in-apps and cost of app (Playhaven, iAds, etc)
  3. User reviews are significant as much as price, especially at the time of launching

Looking to create to create a shopping application, or gaming application or entertainment app or social networking sites service, or movie making application, educational app, time management apps, online diary apps and much more? Talk to a reputed mobile app development company, one such Openwave computing LLC, NYC and get noticed easily.



Author: Melanie Antoine

Openwave Computing is a premier Information Technology leader, providing exemplary services to the clients worldwide since 1997. We have transformed companies through the value chain, providing technology to attain a competitive advantage. We, Openwave, transform our relationships from being just a service partner to a strategic partner. We excel in understanding their unique requirements and customize our services to fulfill all their technology needs.

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