7 Steps to a Successful App!

Everyone wants to create a successful app. But, will just good coding knowledge translate into app success. Not quite. Success on the Appstore requires a lot more. This article looks at what developers need to build a successful app.

Step 1: Functionality

Your mobile app must function as planned. This means it should function accurately and smoothly. Don’t box multiple functionalities in one app. It’s better to create a mobile app that does one thing very well.

Step 2: Value

There’s no point in developing an app that adds little value to its users. Start by studying the mobile app ecosystem carefully. This includes your target audience, types of apps available, download statistics for your market niche, etc. With this information, identify an under-served/ignored audience and build an app that caters to their needs.

Step 3: Design

This can make or break your app’s fortunes. App developers are therefore warned not to deviate from established design ideas. This is because consumers, when using platform-specific mobile devices, have grown to expect certain app designs.

Step 4: User-friendly

This is extremely important. You have to make serious choices when it comes to user interface (UI) elements such as buttons and sliders to ensure your app is user-friendly. The rule of thumb is to keep interface elements at a minimum. If you are building an ecommerce app, you should look to offer users a pleasant shopping experience by incorporating large checkout buttons and infinite scroll capability to allow consumers to view products without reloading or flipping through pages.

Step 5: Performance

Mobile users expect their apps to download content very fast. Even a one-second delay in response can lead to seven percent reduction in conversions. So, compress content to avoid slow performance. Keep links to a minimum. Avoid Flash when developing iOS mobile apps because it can be problematic.

Step 6: Uniqueness

Make sure your app isn’t a replica of any existing app because that could land you in a lot of trouble. In 2012, Electronics Arts sued Zynga for plagiarizing the design of “The Sims Social.” Google and Apple cracked down on clones of “Flappy Bird”, a game that topped charts in January.

Step 7: Offline Capabilities

Most users become frustrated when they’re not able to use an app because of a weak network signal. So, it is better to develop an app with local storage of information. Since both iOS and Android platforms come with local databases, this is possible.

Author: Melanie Antoine

Openwave Computing is a premier Information Technology leader, providing exemplary services to the clients worldwide since 1997. We have transformed companies through the value chain, providing technology to attain a competitive advantage. We, Openwave, transform our relationships from being just a service partner to a strategic partner. We excel in understanding their unique requirements and customize our services to fulfill all their technology needs.

One thought on “7 Steps to a Successful App!”

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