Top Reasons to Integrate Social Media Platforms into Your App

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Mobile marketing is expected to be the focus of many companies in 2017 – and apps, as usual, will be the lynchpin around which their market efforts revolve. If you still haven’t gotten an app developed for your organization, now is the time to do so. A mobile app should provide a significant boost to your business’ reputation and help you interact better with customers.

If you’re planning to build a mobile app, here are the top reasons to integrate social media platforms into it:

Users can quickly log in with the help of their social media accounts

Many users will balk at creating a separate account on your app – it’s a hassle filling in all those forms, and they have too many accounts to keep track of already. With social media integration, though, you’ll be able to allow customers to log in with their social media accounts – this speeds things up and eliminates the hassle of creating a new account.

Keep customers informed with the help of a social sharing feature

You can share important information about your products and services through Facebook, Twitter, and Instagram. Because of social media integration, users will be able to access the information you share inside your app quickly. This functionality will also help drive traffic to your app and keep it there.

Get access to a much wider user base

There are over 2 billion active social media users in the world at the moment. While you won’t get access to so many people, you will be able to reach the friends and families of your users, which will boost brand visibility.

Leverage the data you gather to improve your products and services

Users are likely to have a pattern of the kind of posts they share or which product they talk about (or grip about) the most. You can use this information to improve your products and services.

There are various tools online that you can use to build a low-cost app by yourself – there are tutorials that show you how to integrate social media platforms into your app. Otherwise, you can get a professional app developer in US to build the app for you.



Author: Melanie Antoine

Openwave Computing is a premier Information Technology leader, providing exemplary services to the clients worldwide since 1997. We have transformed companies through the value chain, providing technology to attain a competitive advantage. We, Openwave, transform our relationships from being just a service partner to a strategic partner. We excel in understanding their unique requirements and customize our services to fulfill all their technology needs.

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