Here’s How Investing in a Mobile App Can Help Your Business Grow


Many businesses are hesitant to get an app because apps are supposedly very expensive to develop and not worth the investment. While it takes a lot of money to build custom apps from scratch or native apps separately for every platform out there, there are some app building applications that can speed up the process and let you make an app for cheap. We are at a point in time where traffic from mobile devices is surpassing traffic from desktops – it is no longer an option to get an app, but a necessity.

Here’s how investing in a mobile app can help your business grow:

Make your business more visible

Over 80% of all people in countries like the US, UK, Japan, Germany, and India prefer to use mobile apps, compared to the website. If you make an app, your business will become more visible as well as accessible to consumers.

Let your users purchase from you directly

Your app can be a good revenue generation source. You can sell your products and services to customers on their phone directly, eliminating the need for building real-world retail outlets which cost money to maintain.

Get more data and feedback about your business

You will get access to a lot of useful customer behavior data from apps. You can use this data to understand what customers love about your brand and why and make changes where your business isn’t meeting their expectations.

Keep up with your competitors

Everyone seems to be getting an app these days, including your local restaurant, bank, and even the barber shop. If you don’t have an app, you’re falling behind your competitors.

Serve customers better

You can make it easier for customers to access information about your products and services through your app. Customers will also be able to contact you in a convenient way if they need to. You can also provide them with personalized services and build a better relationship with them through the app.

Apart from trying to build your app yourself, Openwave developers in US will work for you on a short-term basis at an affordable rate.


Author: Melanie Antoine

Openwave Computing is a premier Information Technology leader, providing exemplary services to the clients worldwide since 1997. We have transformed companies through the value chain, providing technology to attain a competitive advantage. We, Openwave, transform our relationships from being just a service partner to a strategic partner. We excel in understanding their unique requirements and customize our services to fulfill all their technology needs.

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