Mobile apps made billions of dollars in revenue for their developers in 2016. There are over 4 million unique apps on the Google Play Store and Apple’s iOS store combined, and application downloads are expected to double by the year 2020. Clearly, there has never been a better time to build mobile apps than now. However, only a tiny percentage of apps succeed. One of the main reasons why they don’t is because they aren’t usable enough.
Why Is App Usability Important?
App Usability refers to the ease with which a user can operate an app. Phones don’t exactly have a big screen, and it’s hard to interact with content on them, especially when you’re moving. A high app usability score provides a great user experience even on small screens, which makes the user happy and more likely to come back to your app.
So how do you improve application usability? Here are some considerations you can make during development:
- Keep it legible: Your content should be easily visible, even when the user is moving. Make use of white space and large icons to make the content stand out. The user shouldn’t have to strain while viewing.
- Make navigation easy with a modal view: A typical app has several screens a user has to navigate through. Make navigation easier with a modal view, so the user can skip between screens if they want to.
- Lightning-quick load times: Nobody wants to wait for more than a handful of seconds for a screen to load. Lightning-quick load times can make customers happy.
- Offline access: Mobile internet isn’t always reliable, and users will often enter areas where the coverage drops for a while or stops altogether. With offline access, users will be able to use core features at all times.
- Check for bugs: Nothing detracts from UX like crashes and freezes. Eliminate all bugs through thorough testing.
By ensuring your customers are happy, you improve the chances of your product becoming successful. You can hire a mobile app development company with experience to optimize your product for usability without emptying your wallet.