GPS, Beacons, or Wi-Fi: How to Pick the Right Technology for Your LBS App?

Mobile GPS navigation concept. Smartphone and application with r

Location-based services (LBS), via official business mobile apps, are being used worldwide to both engage customers as well as provide a host of useful services to them. LBS can significantly boost a company’s marketing efforts and improve revenue generation. If you run a real-world business – like a retail store, a health care centre, or a restaurant – integrating location-related services into your app is a necessity these days.

Picking the Right Technology

Location-based services can be provided on a mobile application via a global positioning system (GPS), beacons, and WiFi – or a combination of two or all of them. With them, you can provide push notifications to customers when they are in the vicinity of your business or office space. You can target them with ads, special offers, or just helpful information.

So which one should you be using? Here are some comparisons between the three to help you figure that out:

WiFi Technology

With WiFi, users will be asked for permission before they can connect to your network and you can send push notifications to them. This option doesn’t drain much battery, and the extra step is good for authentication. This technology has a limited range.

GPS

GPS is a good choice if you want to target people who are far away from your office/business. The technology uses a satellite in the sky to pinpoint a users’ location and doesn’t require the user’s permission every time. This option is heavy on the battery and uses data.

Beacons

Beacons are small transmitters that can fit anywhere (like inconspicuously on doors), and they send out Bluetooth signals that modern smartphones can pick up. This technology has limited range, but it doesn’t use any cellular data and is very light on the battery. It is also low-cost and lets you know when a user enters your premises.

Conclusion

The technology you should be using will depend on your budget, your business type, requirements, and goals. You can also use a combination of two or more technologies. If you’re still unsure, we recommend you consult with an experienced app development company, so you’ll be able to make an informed decision.

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Groundbreaking Enterprise App Development Trends in 2017

App Trends Popular Software Hot Mobile Applications Sales 3d Ill

Modern businesses are more dependent than ever before on enterprise apps. Not only do these apps eliminate paperwork, but they also automate many business tasks. Over the past few years, we’ve seen them grow by leaps and bounds – they can now easily do what wasn’t possible even a couple of years ago.

2017 is going to be a groundbreaking year when it comes to business software development. Here are some top trends we are excited about:

Preventing Security Breaches

Only when business is good do companies allocate a significant budget to security. However, thanks to rising cyber attacks, preventing security breaches is going to be a major development priority this year. Oft-overlooked vulnerabilities in software will be patched up.

Cloud Support

A lot more applications will not have extensive cloud support. Not only is it cheaper and easier to store data in the cloud, but it also allows the data to be accessed easily on both desktops and mobile phones. It also speeds up some software.

Hybrid Apps

Employees these days carry a variety of devices with them (BYOD), including wearables, phones, and laptops. This phenomenon has resulted in the demand for applications that can be accessed from a variety of devices – a demand which hybrid technology will satisfy.

SQL Makes a Big Comeback

NoSQL databases like MonogoDB and Cassandra have exploded in popularity recently. The developers behind SQL woke up to the threat posed by these NoSQL variants and made significant changes to their offerings, like scaling out with the help of extensions. SQL is expected to make a big comeback this year.

Talent Shortage

Technology and requirements are changing rapidly. New devices get introduced in the market on an almost daily basis. It is estimated that the demand for enterprise level applications, for example, will be 500% more than before. We may well see the demand outpacing the supply.

Businesses that don’t embrace these changes are at risk of falling behind their competitors. It’s a good idea to get your old software upgraded for 2017. If you want to cut development time and costs, you can outsource the project to an IT services provider. Go Openwave

Is Google Play Better than Apple’s iOS Store?

#Android vs #iOS

All Related to Mobile App Development

smartphone-1894723_960_720Humanity as a whole has witnessed many legendary rivalries over the years, like the USA vs. Russia, the Coke vs. Pepsi, Xbox vs. the Play Station, and, more recently, Apple’s iOS vs. Google’s Android OS. At the moment, Android devices dominate when it comes to market share (approx 80%), but Apple’s iOS platform leads when it comes to revenues.

So, as an app developer, which store should you release your app on? Here’s a brief comparison between the two choices that will help you to decide:

Ease of Development

According to research, it takes almost twice as long to build an Android app compared to an iOS one. It’s also much more expensive to find Android talent. However, Apple has stricter quality requirements than Google, so even if you develop fast, there’s no guarantee you’ll be accepted.

Investment Returns

Because most iPhone users come from developed countries like America and…

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Google will soon crack down on Apps in the Play Store with No Privacy Policies

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Google is tightening the screws on app developers by making it compulsory for them to comply with the User Data policy, specifically the part about privacy. Applications that don’t meet requirements will be severely checked when it comes to visibility in the store, if not removed from it outright.

Why Is The Privacy Policy Relevant?

Some developers use the data they gather from users in what might be termed as “unethical” ways. They sell it to third party advertisers in an attempt to make some quick cash. Before this, it wasn’t compulsory for them to disclose exactly how they are using the data they are gathering from users.

Some developers, in the past, have gone as far as storing the URLs of all the sites that the user visited while making use of the app, which is a massive breach of privacy. There also have been cases where hackers have gotten access to personal pictures and videos being stored by the application.

With this move, Google is attempting to keep users safe from privacy breaches, and indirectly from data theft. The User Data policy of the company also encourages developers to encrypt communication with the help of HTTPs.

What does the Privacy Policy entail?

Any app that handles sensitive user information or requires access to some features of the phone, like the camera or the microphone, must comply with the privacy policy. The plan asks all developers to comprehensively disclose accurately what kind of information the app is collecting from the users, how it’s being used and with whom it’s being shared. They must include a link to the policy inside the application as well as on the description page. Users will no longer be in the dark about how their information will be used and will have the option to download the software after they have thoroughly checked the company’s background.

If your application doesn’t comply with the guidelines soon, Google will delete it from the store. You can hire professional app developers to update (and upgrade) your app for you and avoid being wiped out from the store.