Google will soon crack down on Apps in the Play Store with No Privacy Policies

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Google is tightening the screws on app developers by making it compulsory for them to comply with the User Data policy, specifically the part about privacy. Applications that don’t meet requirements will be severely checked when it comes to visibility in the store, if not removed from it outright.

Why Is The Privacy Policy Relevant?

Some developers use the data they gather from users in what might be termed as “unethical” ways. They sell it to third party advertisers in an attempt to make some quick cash. Before this, it wasn’t compulsory for them to disclose exactly how they are using the data they are gathering from users.

Some developers, in the past, have gone as far as storing the URLs of all the sites that the user visited while making use of the app, which is a massive breach of privacy. There also have been cases where hackers have gotten access to personal pictures and videos being stored by the application.

With this move, Google is attempting to keep users safe from privacy breaches, and indirectly from data theft. The User Data policy of the company also encourages developers to encrypt communication with the help of HTTPs.

What does the Privacy Policy entail?

Any app that handles sensitive user information or requires access to some features of the phone, like the camera or the microphone, must comply with the privacy policy. The plan asks all developers to comprehensively disclose accurately what kind of information the app is collecting from the users, how it’s being used and with whom it’s being shared. They must include a link to the policy inside the application as well as on the description page. Users will no longer be in the dark about how their information will be used and will have the option to download the software after they have thoroughly checked the company’s background.

If your application doesn’t comply with the guidelines soon, Google will delete it from the store. You can hire professional app developers to update (and upgrade) your app for you and avoid being wiped out from the store.

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