Mobile apps have become a powerful marketing, lead generation, and sales tools for big and small businesses alike. Startups that are looking to build one for the first time have a difficult choice to make: they can either build a native app or a hybrid. Both approaches have their perks and drawbacks.
Here is some useful information that will help you make the best choice (between the two) for your organization:
Cost of Development
Hybrid applications tend to be significantly cheaper to build than native ones. Experts estimate that you will have to pay as much as 30% less for the former model. The cost of development is low because they are easier to code and require less time to make.
Hybrid applications run on a variety of platforms – you can build once and release the product on a variety of platforms like iOS, Android, and Windows. With native, though, you will only be able to release the application on a single platform.
Native applications run significantly faster than hybrid apps. Because they are meant for a single OS, they can take full advantage of a phone’s processing power. The performance tends to suffer when you go hybrid, as they aren’t optimized for a single OS.
Critical Differentiation: User Experience
The most crucial factor you need to take into consideration while building a product is the user experience. According to research, almost 50% of all people are unlikely to use an application if it has poor performance. What’s more, over 30% will switch to a competitor’s app, 31% will complain to their friends and family about the bad experience they had, and 30% will no longer do business with the company. About 10% may badmouth the company on social media.
Providing an excellent user experience will not only secure your customers’ goodwill but also make them more loyal towards your brand. Native apps, because of their better performance, enhanced graphics, and smooth loading, provide the best possible UX.
Still, sometimes it’s better to build a hybrid, especially if you want to introduce an MVP into the market for testing reasons. If you’re still not sure which one to choose for your business? You can consult with an experienced mobile app development company.