Only a minor percentage of the 4 million plus unique apps on both Google Play and Apple’s iOS store succeed. The rest get a moderate amount of success before they get abandoned by their developers. According to research, about one in four users will abandon an app after a single use. Less than 40% of all users will use it more than 11 times.
So why is it so difficult for them to succeed? Here are some reasons why mobile apps fail so often:
Market saturation in economics refers to the phenomenon for the lack of demand for a product because it is already present in vast quantities in the market. There are dozens of applications in the market for every niche, at the moment, and so competition for users is fierce.
Many companies rush development and don’t bother to test a product as much as they should. The result is an app that nobody wants to use because of annoying bugs that spoil the experience. According to research, over 44 percent bugs are found by users and another 40 percent by direct feedback.
Developing an application isn’t cheap. In fact, well-made and properly tested native apps can cost developers hundreds of thousands of dollars to make. Many startups have minuscule budgets and are only capable of building correspondingly mediocre products.
Lack of Monetization Strategy
Many apps will fail because they weren’t monetized correctly. The developers succeeded in promoting it and getting users to download it, but they weren’t able to make money from it – which results in unsustainable development. Apps need updates regularly, which require resources.
No Promotion Strategy
Most importantly, developers fail to market an application as much as they should. Marketing is just as important as development. In fact, even a poorly made app can become successful if it is marketed correctly. Many developers also ignore app store optimization (ASO) techniques which can boost downloads.
How successful it becomes will depend on the expertise/experience of the mobile app development team you are working with. Partnering with an experienced team that has built successful ones before will improve your chances of success.