Apple has a very strict policy when it comes to accepting mobile apps into its store. Only well-optimized, bug-free and well-designed applications are accepted. Recently – since September – Apple made its policy even stricter than it was. Consequently, many old apps are being taken down by the organization at present (over 50,000 and counting).
So why is Apple doing that and what should you do if it happens to you?
Why Is Apple Throwing Out Applications?
The company is throwing out apps that are out-of-date and not compatible with its latest versions of iOS (10.3). Also, the majority of the software in the store isn’t hacker proof. By tightening the regulations, the company is trying to ensure users are protected from data and credit card theft. Every month, about 10k applications are pulled – and the number has spiked since December.
What Should You Do If It Happens To You?
If your application has been taken down, what should you do about it? You need to read Apple’s official guidelines and then take a look at your product. If you haven’t updated it in a while, chances are a small update will get you back in the store. There are five main categories or requirements that you must comply with: Safety, Performance, Business, Design and Legal.
The newest changes in the conditions have to do with security, compatibility and name limitations. Products need to offer SSL and other industry-standard security to users. The app also needs to be compatible with the newest OS version, which is iOS 10 at the moment. Also, the name cannot be more than 50 characters in length. Apple has launched a new search ads feature – the new measure ensures that the titles better fit the scale (you can now pay to have your ad featured at the top, just like with Google).
Don’t know why your application has been taken down? You can team up with Openwave – an experienced mobile app development company – short-term. We’ll check it and update or upgrade it so that it can comply better with the newest guidelines.