Most ecommerce businesses today run on web applications, and there’s nothing wrong with that. But if you notice big names like Amazon and Walmart, they also have an amazing mobile app for their business. That makes all the difference. It is crucial for online stores today to embrace all digital platforms and establish their presence across multiple channels! Many emerging ventures stick to having a web app alone and don’t get a mobile app for their businesses. Even with a stellar web application, you won’t be able to reach out to the millions of smartphone users.
Here are 4 reasons why your business needs an ecommerce mobile app:
1) It Helps With Branding: The first requirement for ecommerce businesses is branding. Your products won’t sell if customers don’t trust your brand, or worse yet, aren’t aware of it! With a mobile app, your visibility shoots up tremendously. Enter the iOS and Android markets with the right app and your ROI will see a consistent increment.
2) Smartphones Are Used Widely: There are millions of people using smartphones today, and this makes for a mighty lucrative market. When you have a mobile app for your ecommerce business, it becomes incredibly easy to reach out to this huge market and make big sales.
3) Mobile Apps Are Faster: When compared to web apps, mobile apps are faster and a lot more convenient. Their memory requirement is minimal, ensuring that there’s little to no loading latency. This makes for the best customer experience.
4) Online Shopping Is Better On Phone: Shopping on phone is much more convenient when compared to a web app. Smartphones are handy, compact and come with a user interface that’s a lot more immersive than a web application. With an ecommerce mobile app, you’ll also be able to send out push notifications and personalize your customers’ experience!
It is no new realization that people prefer shopping on a mobile app when compared to a web app. With both web and mobile apps for your business, you’ll be covering a lot more ground and reel in a lot more customers! Avail world-class ecommerce app development for your business – call Openwave today! Our seasoned professionals will equip you with an amazing mobile app in no time.