In today’s highly charged and competitive startup environment, it is quite hard for businesses to thrive without maintaining a significant technological and operational edge over competitors. In a market where the winner takes all, the second and third placed simply find it too hard to compete on the same level. For startups that are looking to disrupt markets by offering unique and innovative solutions, Android applications offer the best deal yet when it comes to boosting their productivity and performance.
The following reasons show why Android apps development is the best deal for startups:
- Faster Reach: With the proliferation of smartphones powered by the Android OS, the community is now 2-billion strong, which means that the reach of useful apps can be viral and very aggressive. This makes it easy for startups with the right product to reach a wide audience in a very short time.
- Quicker Popularity: In the age of social media, it is quite easy for products to become popular. Android apps like Sayat.me, Sarahah, and PokemonGO became viral overnight. This advantage makes apps the fastest way for a brand to reach prominence.
- Easy of Development: Thanks to the availability of several developer tools, Android apps development has become a simple process that makes it easy for novices with no prior knowledge to develop great apps. This is highly useful for startups who may not have highly trained resources.
- Ease of Entry: Google charges only $25 for developers to obtain a license fee. This makes it quite easy for them to develop any number of free apps and publish them on the Play Store with no added fees. This ease of entry into the market is what makes it a highly viable option for startups.
- Better ROI: Android Apps have the best Returns on Investment for any business tool out there. They are highly effective in both evoking customer loyalty and in brand recall. This makes them a highly reliable one-time investment that keeps bringing better returns as the time passes.
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A year after announcing the project at its last I/O developer conference, Google has announced the launch of ‘Instant Apps’. The announcement was made by Ellie Powers, product manager of Google Play, at this year’s conference.
This new platform is designed for building native apps with the speed and functionality of web apps, thereby bringing a bridge between the two types of apps. Until now, the company had launched the program on a limited scale, making it available only for a select group of developers.
The original plan was for these ‘Instant’ Apps to run on older versions of Android such as 4.3. However, now, they operate on the Android 6.0 groundwork.
Google mentioned that developers might require around a month or more to let their apps adapt to these specifications. The company had previously released a few of the ‘Instant App’ versions this January to view their response and performance. Since then, a few corporations had also teamed up with Google to pursue this new type of apps.
Now, all developers can access the app through the Google search engine and download it for their creative use.
In order to use this newly launched tool to develop apps, developers need to integrate their applications with deep links. This is meant to allow users to use the URL to reach areas of the app that they search for. ‘Instant Apps’ allows coders to develop a more eased-out version of their Android apps without the burden of visiting the Google Play Store.
Google is tightening the screws on app developers by making it compulsory for them to comply with the User Data policy, specifically the part about privacy. Applications that don’t meet requirements will be severely checked when it comes to visibility in the store, if not removed from it outright.
Some developers use the data they gather from users in what might be termed as “unethical” ways. They sell it to third party advertisers in an attempt to make some quick cash. Before this, it wasn’t compulsory for them to disclose exactly how they are using the data they are gathering from users.
Some developers, in the past, have gone as far as storing the URLs of all the sites that the user visited while making use of the app, which is a massive breach of privacy. There also have been cases where hackers have gotten access to personal pictures and videos being stored by the application.
With this move, Google is attempting to keep users safe from privacy breaches, and indirectly from data theft. The User Data policy of the company also encourages developers to encrypt communication with the help of HTTPs.
If your application doesn’t comply with the guidelines soon, Google will delete it from the store. You can hire professional app developers to update (and upgrade) your app for you and avoid being wiped out from the store.
Android L has created a great deal of excitement, can say. The dark flat design of KitKat is expected to be overhauled making it livelier through depth and fluidity of animations. Dependent on the user’s actions Google’s new interface, “Material Design,” adds real-time shadows and smart interactions too.
Based on this, app designers have bought three design strategies beyond the UI:
- notifications are more intuitive
- apps are interlinked
- consistent adaptive design
Android L notifications will no longer be locked to the notifications bar but be smarter and more interactive. Plus, with Visibility Controls, the user profits the ability to manage the type of notifications that display on the lock screen for privacy. Better yet, “Heads-up” high-priority notifications appear in on top of the app when in use with actions revealed for quick interaction.
Android apps, with layout guidelines, are scalable across different screen sizes and give the app a consistent look and feel. Meanwhile, the interactions will be consistent for all devices including icons, colours, and spacing which mean the user can feel more comfortable and familiar experience, be it any device.
Android L will allow users to search through Chrome and display results from the apps downloaded on the phone. For instance, when a user searches for the score of the Ohio State basketball game in Chrome the results will include the search results for the NCAA app if it’s installed on the device. This allows web apps and native apps to be interlinked allowing for a more streamlined user experience.
On the whole, compared to previous versions, Android L creates a much improved user experience extending beyond the user interface and far into the details behind all of the design decisions and added features. This allows the app to be designed in a way that it comes alive.