In simple terms, augmented reality means integration of environment around you with that of digital data. Augmented reality is way different than virtual reality as in virtual reality; a whole new environment is being created for an individual to experience. Virtual Reality has not been able to generate revenue as expected this is because it requires expensive hardware and needs powerful computers in order to provide rich customer experience. On the other hand, augmented reality has shown promising profits for its company and this could be first seen when a game called “Pokémon Go” was launched in the year 2016, the app was able to generate over $600 million in just three months of its launch and that is because this was the very first game which was based on augmented reality instead of virtual reality which all other gaming apps provided. And that is why various investors developed a keen interest and wanted to invest in Augmented Reality App Development.
Trends of Augmented Reality
- Augmented Reality is becoming the next big thing and investors are realizing this fact as brands like Apple have recently launched ARKit which is augmented reality software which would help the application developers to provide AR experience to its iOS users.
- Moreover, it has given business firms unique ideas as to how to incorporate AR into their app development to provide easy solutions to their customers.
- With the launch of Pokémon Go, the success of augmented reality seems to be going hand in hand with smartphones apart from the amount of buzz and revenue it has created for the company.
- Moreover, the demand for augmented reality Application Developer has increased so much with respect to increasing popularity of Augmented Reality industry that these developers are now considered to be one of the highest paying specialists in technology.
The scope of augmented reality is promising and increasing day by day. Various industries will be able to benefit from its implementation with easing out their daily tasks and bringing a positive result. If you are looking for an AR developer, Openwave developers can provide you with the best AR solutions in the US market.