Who’s gobbling through App Development Appetite: Employees or Consumers

Mobile devices as well as mobile apps are poised to grow by leaps and bounds. The latest research indicates that the appetite for these interactive digital applications is on the rise as Smartphone adoption accelerates, surprising not among customers alone but the marketers.

This article showcases a recent report taken from mobile application development companies: 44% of marketing and digital development executives surveyed have both external (customer-facing) and internal (employing-facing) audience apps.

Customer-facing apps

According to the report, costumer-facing apps are primarily used for many reasons.

  • Main app usage: Customer communications (83%), customer service or support (79%), and product communications (74%).
  • Marketers make use of mobile application development throughout the customer lifecycle- starting from creating awareness (18%) to maintaining loyalty (31%).
  • 59% of marketing and digital executives admits their brand has one to three customer-facing apps.

Based on the report, it is found that more users having mobile devices (54%) and promoting apps through other channels (53%) are the prime drivers of increased app adoption.

Employee-facing App

Many organizations use internal apps to give their employees their fair share of app experiences.

  • Main app usage: internal communications (82%), business intelligence (62%), sharing information (62%), and training (62%) as their main app use cases.
  • 67% of respondents have seen growth in the number of internal users in the end of 2013
  • Executives cite corporate intranet (74%), email alerts and memos (67%), and company newsletters (51%) as key internal app traffic drivers.

Despite these challenges marketers are still eating up mobile apps, and 53% of them design and encourage app development as part of their marketing and business strategies.

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Android L to Introduce 3 Inspiring Designs Tactics

Android L has created a great deal of excitement, can say. The dark flat design of KitKat is expected to be overhauled making it livelier through depth and fluidity of animations. Dependent on the user’s actions Google’s new interface, “Material Design,” adds real-time shadows and smart interactions too.

Based on this, app designers have bought three design strategies beyond the UI:

  • notifications are more intuitive
  • apps are interlinked
  • consistent adaptive design

Interactive Notifications

Android L notifications will no longer be locked to the notifications bar but be smarter and more interactive. Plus, with Visibility Controls, the user profits the ability to manage the type of notifications that display on the lock screen for privacy. Better yet, “Heads-up” high-priority notifications appear in on top of the app when in use with actions revealed for quick interaction.

Adaptive Design

Android apps, with layout guidelines, are scalable across different screen sizes and give the app a consistent look and feel. Meanwhile, the interactions will be consistent for all devices including icons, colours, and spacing which mean the user can feel more comfortable and familiar experience, be it any device.

App Indexing

Android L will allow users to search through Chrome and display results from the apps downloaded on the phone. For instance, when a user searches for the score of the Ohio State basketball game in Chrome the results will include the search results for the NCAA app if it’s installed on the device. This allows web apps and native apps to be interlinked allowing for a more streamlined user experience.

On the whole, compared to previous versions, Android L creates a much improved user experience extending beyond the user interface and far into the details behind all of the design decisions and added features. This allows the app to be designed in a way that it comes alive.