The Mobile App Development Checklist to Building a Successful App

Mobile apps have become a necessity for businesses these days, as they allow them to engage on-the-go customers, provide a host of useful services, and boost the company brand value. If you’re a startup or SMB planning to build your first mobile app, it’s important that you know what you’re getting into first. Creating successful software is more complicated than you think – there are over 4 million apps out there, and yours must stand out from the crowd somehow.

Mobile-Apps

Here is an app development checklist that you need to be aware of, if you want to create a successful product:

 You Will Need More Than Just Knowledge of Programming

You or the developers you hire must have more than programming knowledge to build successful software – you need expertise and industry experience. Pick a team that knows what they are doing and have done it before.

A Real Working Prototype Can Help You Secure Funds

If you’re a startup reliant on external funding, you’re going to need a solid prototype to convince your investors about the necessity of an application. Make sure your developers can make you one.

Do You Have a Unique App Idea?

The market is oversaturated at the moment, with programs that do everything that you can imagine. You need to come up with something unique, something that can provide value to users and make their lives easier.

The Audience Is More Important Than the Idea

First-time builders are more concerned about the concept than they are about the public, which is a mistake. If you aren’t building something that people want and will use, your project will fail, even if it’s unique.

Don’t Think You’re Done after It’s Been Deployed

Remember that building a successful app is more than just about the development, but it’s also about the marketing. The kind of reviews your app garners and how much you promote it and optimize it will decide its fate.

Always Pick the Right Developers

Finally, you need to choose a dedicated development team that will communicate with you and breathe life into your idea. You can always hire mobile app experts to build you a solid MVP (minimum viable product) at rock-bottom prices.

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Google Announces Launch of ‘Instant Apps’ at I/O Developer Conference

Android Developers

A year after announcing the project at its last I/O developer conference, Google has announced the launch of ‘Instant Apps’. The announcement was made by Ellie Powers, product manager of Google Play, at this year’s conference.

This new platform is designed for building native apps with the speed and functionality of web apps, thereby bringing a bridge between the two types of apps. Until now, the company had launched the program on a limited scale, making it available only for a select group of developers.

The original plan was for these ‘Instant’ Apps to run on older versions of Android such as 4.3. However, now, they operate on the Android 6.0 groundwork.

Google mentioned that developers might require around a month or more to let their apps adapt to these specifications. The company had previously released a few of the ‘Instant App’ versions this January to view their response and performance. Since then, a few corporations had also teamed up with Google to pursue this new type of apps.

Now, all developers can access the app through the Google search engine and download it for their creative use.

In order to use this newly launched tool to develop apps, developers need to integrate their applications with deep links. This is meant to allow users to use the URL to reach areas of the app that they search for. ‘Instant Apps’ allows coders to develop a more eased-out version of their Android apps without the burden of visiting the Google Play Store.

Build Quality Apps Faster and with Lesser Hassle with MBaaS

MBaas

In today’s market, there is a broad range of code-building engines and development systems for app development. One such efficient system is ‘Mobile Backend as a Service’ or MBaaS.

This is a product of cloud technology which enables companies to keep their applications linked to databases, servers and other important aspects. This task is accomplished with the help of what is known as Application Program Interfaces (API). The purpose of the entire service is relieving strain for developers when coding, and helping them shift their focus towards the quality of the application.

How it Works?

Compared to developing applications in the normal manner, this technique saves time and expense. It synchronizes the application with all the necessary data and resources, including the programming structure for all of the features. This saves loads of time in the development process without slackening the app’s working efficiency.

Benefits of MBaaS

1) The MBaaS system has stringent controls for safety, preventing any kind of security loophole for the app when fully developed.

2) The app is kept connected with the data sources, and so developers need not tamper with the data sources when building these apps

3) Developers can work with the premises of the app already set-up.

Drawbacks of MBaaS

1) A major issue relating to this technique arises when building a strategy for the app’s creation – Controlling the outcome of the process, and the variation of the application, is harder with MBaaS.

2) The API structure provided with this system could make it easier for hackers and other elements of cyber crime.

3) For developers relying on third-party vendor APIs, the resulting applications may not work without these APIs.

Factors to consider when looking for a vendor

1) Application integration – If you’re planning to put your app on an online store, then the app needs to be compatible with the existing systems in place with the organization.

2) If you plan to release your app through a variety of operating systems, then ensure that the vendor you identify supports iOS, Android, and the other relevant systems.

Whether or not this technology suits you depends on what your priorities are in the app-building process. If you want to save time and push out quicker products, then this strategy does it best. But if you want to pay more attention to the intricacies and inner details of the app, then MBaaS would not suit you.

If you’ve made your mind up, and need help with the app development process, Openwave has the expertise you need to set up a user-friendly app to lift your business position.

Simple Ways to Win Customers for your Mobile App

Girl Texting On The Phone In A Restaurant

Since the arrival of the smartphone, mobile apps have been growing exponentially, and at this point, it feels as though there is an app for everything. Entrepreneurs who want to foray into the mobile app market need a strong background, and an undoubted stroke of luck to cut their way to the top. Here are a few ways to heighten your chances of success in this competitive market space.

Build an Android Framework

Android is now the broader platform for the mobile applications. Anything coming outside the Android infrastructure loses a massive half of the market share. As a result, make sure that your application is incorporated for the Android system to widen your pool of customers.

Target Small Markets

Most app developers set their sights on more familiar countries such as US and Europe. However, it is essential to try the market terrain abroad, with countries in Asia, Africa and South America having large population centers and millions of potential customers.

Integrate a Connective Facility

WiFi, Bluetooth, Infra-Red and countless other connectivity frameworks make a phone a more fun product for users. Similarly, mobile apps built in with a virality function are also likely to court customers. Allowing users to be a part of a large, connected network improves the engagement of the application, and is an easier way to connect with customers.

Build Strong Security

Cyber security is a vital issue in the digital and mobile app ecosystem. Include strong protocols that ensure the safety of your customers’ personal information, and a strong access system that keeps out hackers and other threats.

Make It Temporarily Free

With the mobile app space now choked completely, competition runs high. Making your product free helps you gain more exposure on the online list, while raking in hordes of customers who would otherwise ignore you. Once your popularity has picked up on the charts, you could begin to raise the price bit by bit.

The mobile app space overflows with talent, and it takes skill to set you apart from the rest. A genuine idea is all it takes to galvanize the market and win a steady stream of customers. Openwave has helped countless firms make it in this competitive space with our well-trained developers who are up-to-date with the trends in the field. Get in touch with us to see your mobile app vision realized.

Why Mobile Apps Are an Integral Part of the Modern Business Model?

Mobile-Applications-NYC

If you take a look around you, you’ll probably see everyone holding a mobile phone or with their heads buried in it. Half the world’s population owns a smartphone, and we spend many hours every day using one. Businesses big and small have taken to building mobile apps to boost growth.

Here are some reasons why modern businesses need a mobile app to survive:

Everyone Else is doing it

Even small businesses – like your neighborhood restaurant – now own an app. With almost everyone engaged in the mobile development, you need to get on the bandwagon yourself or risk falling behind your competitors.

Customer Expectations

Customers now expect businesses to be mobile-friendly. If your business isn’t mobile-friendly, you will lose many customers. What’s more, some clients will badmouth you and recommend their friends and family not to work with you or buy from you.

Boost in Reputation

Companies that own an application are thought of as respectable and well-established. Even if your business is doing well otherwise, creating one can be helpful regarding brand visibility, recognition and credibility.

Improved Engagement

With GPS technology, social media and push notification support, you can deliver targeted messages or promotional content to your buyers and clients. TV and desktop time has reduced to make way for smartphone time – if you can’t engage your audience on their Smartphones, you are mostly invisible these days.

Convenient Access

Your clients and buyers will be able to access your offerings remotely at any time they want, from home or work – or even when they are on the move. 24/7 convenient access and providing remote services through their Smartphones will make your business much more popular than before.

Better Prospects

Research tells us that organizations that own a smartphone application make more revenues and create more jobs than those that don’t. Your business has better prospects in the future by adopting the mobile-first approach.

Clearly, applications are on the way to becoming an integral part of the modern business model, if they aren’t already. You can build one in a short span of time, at a reasonable rate, by recruiting a mobile app development company.

Google will soon crack down on Apps in the Play Store with No Privacy Policies

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Google is tightening the screws on app developers by making it compulsory for them to comply with the User Data policy, specifically the part about privacy. Applications that don’t meet requirements will be severely checked when it comes to visibility in the store, if not removed from it outright.

Why Is The Privacy Policy Relevant?

Some developers use the data they gather from users in what might be termed as “unethical” ways. They sell it to third party advertisers in an attempt to make some quick cash. Before this, it wasn’t compulsory for them to disclose exactly how they are using the data they are gathering from users.

Some developers, in the past, have gone as far as storing the URLs of all the sites that the user visited while making use of the app, which is a massive breach of privacy. There also have been cases where hackers have gotten access to personal pictures and videos being stored by the application.

With this move, Google is attempting to keep users safe from privacy breaches, and indirectly from data theft. The User Data policy of the company also encourages developers to encrypt communication with the help of HTTPs.

What does the Privacy Policy entail?

Any app that handles sensitive user information or requires access to some features of the phone, like the camera or the microphone, must comply with the privacy policy. The plan asks all developers to comprehensively disclose accurately what kind of information the app is collecting from the users, how it’s being used and with whom it’s being shared. They must include a link to the policy inside the application as well as on the description page. Users will no longer be in the dark about how their information will be used and will have the option to download the software after they have thoroughly checked the company’s background.

If your application doesn’t comply with the guidelines soon, Google will delete it from the store. You can hire professional app developers to update (and upgrade) your app for you and avoid being wiped out from the store.

Here’s How Investing in a Mobile App Can Help Your Business Grow

mobile-app-development

Many businesses are hesitant to get an app because apps are supposedly very expensive to develop and not worth the investment. While it takes a lot of money to build custom apps from scratch or native apps separately for every platform out there, there are some app building applications that can speed up the process and let you make an app for cheap. We are at a point in time where traffic from mobile devices is surpassing traffic from desktops – it is no longer an option to get an app, but a necessity.

Here’s how investing in a mobile app can help your business grow:

Make your business more visible

Over 80% of all people in countries like the US, UK, Japan, Germany, and India prefer to use mobile apps, compared to the website. If you make an app, your business will become more visible as well as accessible to consumers.

Let your users purchase from you directly

Your app can be a good revenue generation source. You can sell your products and services to customers on their phone directly, eliminating the need for building real-world retail outlets which cost money to maintain.

Get more data and feedback about your business

You will get access to a lot of useful customer behavior data from apps. You can use this data to understand what customers love about your brand and why and make changes where your business isn’t meeting their expectations.

Keep up with your competitors

Everyone seems to be getting an app these days, including your local restaurant, bank, and even the barber shop. If you don’t have an app, you’re falling behind your competitors.

Serve customers better

You can make it easier for customers to access information about your products and services through your app. Customers will also be able to contact you in a convenient way if they need to. You can also provide them with personalized services and build a better relationship with them through the app.

Apart from trying to build your app yourself, Openwave developers in US will work for you on a short-term basis at an affordable rate.