5 Questions to Ask Yourself before Hiring a Mobile App Development Agency

Business, Technology, Internet And Network Concept. Young Busine

Surely, you’ve realized the potential that mobile apps hold and want to build one for your business. Before you rush off to the first agency you find online with your app development idea, it’s better to get a deeper introspection.

Here are a few questions you need to ask yourself before hiring a mobile app development company:

Why Do I Need An Agency?

This is the first question you need to get an answer to. Do you not have the required skills within your business? What can an external agency provide that you cannot get internally? Only opt for a development company, if you haven’t got the resources, the skill or the time to handle it.

What Do I Expect From The Agency I Hire?

Once you’ve established a firm ground that you need an app development company, identify what your expectations from them are. Do you already have a plan etched out and only want them to flesh it out? Or do you want them to start from level zero? Are you also planning on getting extended maintenance and support from them? Understanding all this will help you choose a company as per your requirements.

What Business Challenges Will The App Resolve?

While a company can help you with realizing your vision, you need to firmly layout your business goals first. How will your app solve a particular business problem? Is it offering something of value to customers? Make sure you set clear objectives and goals and communicate it to the developers to build an app that actually serves a purpose.

How Are You Going To Monetize It?

Money making may form the driving force behind your motivation to build an app, but you need to ask yourself how you’re going to monetize it. Whether it is through ads, sales or through increased brand exposure, set an approximate measure of how you’ll be recording your ROI, even if a few aspects cannot be quantified.

How Much Budget Can You Spare For Your Project?

While a common practice is to shop for quotes and then set the budget, this approach will not yield results. Be realistic with your vision and set a fixed budget from the start to avoid any confusion down the line. While some agencies charge as high as $ 500K, there are a few firms that offer cost-effective yet quality solutions as well.

Before starting any conversations with an agency, it’s necessary to establish what your goals and expectations are. To get solutions within your budget and prescribed requirements, you can always get in touch with Openwave, a reputed mobile app development agency in the US.

How Virtual Reality is changing the E-Commerce Scene?

Woman using virtual reality headset with digitally generated ico

Virtual reality and augmented reality are projected to grow at an immense rate in the coming few months. E-commerce companies are racing to incorporate VR into their workings to boost engagement with customers and expand outreach. In this article, we’re going to be looking at the advantages that virtual reality systems bring to businesses on the web today:

Advantages for Businesses

Reduced Marketing Costs for Businesses

With this new mode of simulation, businesses can save a great deal of money and manpower that they would traditionally use for marketing. Integrating VR simulations into an e-commerce platform gives customers a more realistic representation of the product without the need for physically experiencing it.

Better Analytics

VR interfaces also include sound analytical data that can further revenues for businesses. The intuitive platforms capture the manner in which customers interact with the products offered in the space, thereby allowing better marketing strategies for the company.

Stronger Customer Experience

VR and other new innovative technologies allow businesses to make a more interactive and personalized connection with their clients. Sales and marketing can be done with the use of virtual reality, giving customers a more immersive feel of a product that they are interested in. Advances in VR offer clients the ability to try out a product in an e-commerce channel before they buy it, mirroring the same experience provided by real stores.

Examples of VR usage

Real Estate

With VR technologies, customers can get a complete experience of flats/houses that they want to purchase without having to be there physically. Along with this, virtual reality also allows customers to simulate decorations and re-arrangements of the furniture in their homes without having to move anything physically. With this new medium, people are given ample customization options for apartments and homes that they look to purchase. Virtual reality based e-commerce applications bring a creative and engaging element in the relationship between retailers and customers in the real estate scene.

Renovation

When it comes to the design and architecture of a flat, virtual reality can also play a major role. Such experiences can also aid processes of restoration. For instance, retail company Lowes uses virtual reality to give customers a 3D re-creation of their renovated apartments before implementation.

If you’re looking for professional help, then Openwave has the solution. We have worked with countless corporations across the spectrum in building quality applications armed with the best features, including VR. Get in touch with us to know more!

Google Announces Launch of ‘Instant Apps’ at I/O Developer Conference

Android Developers

A year after announcing the project at its last I/O developer conference, Google has announced the launch of ‘Instant Apps’. The announcement was made by Ellie Powers, product manager of Google Play, at this year’s conference.

This new platform is designed for building native apps with the speed and functionality of web apps, thereby bringing a bridge between the two types of apps. Until now, the company had launched the program on a limited scale, making it available only for a select group of developers.

The original plan was for these ‘Instant’ Apps to run on older versions of Android such as 4.3. However, now, they operate on the Android 6.0 groundwork.

Google mentioned that developers might require around a month or more to let their apps adapt to these specifications. The company had previously released a few of the ‘Instant App’ versions this January to view their response and performance. Since then, a few corporations had also teamed up with Google to pursue this new type of apps.

Now, all developers can access the app through the Google search engine and download it for their creative use.

In order to use this newly launched tool to develop apps, developers need to integrate their applications with deep links. This is meant to allow users to use the URL to reach areas of the app that they search for. ‘Instant Apps’ allows coders to develop a more eased-out version of their Android apps without the burden of visiting the Google Play Store.

Build Quality Apps Faster and with Lesser Hassle with MBaaS

MBaas

In today’s market, there is a broad range of code-building engines and development systems for app development. One such efficient system is ‘Mobile Backend as a Service’ or MBaaS.

This is a product of cloud technology which enables companies to keep their applications linked to databases, servers and other important aspects. This task is accomplished with the help of what is known as Application Program Interfaces (API). The purpose of the entire service is relieving strain for developers when coding, and helping them shift their focus towards the quality of the application.

How it Works?

Compared to developing applications in the normal manner, this technique saves time and expense. It synchronizes the application with all the necessary data and resources, including the programming structure for all of the features. This saves loads of time in the development process without slackening the app’s working efficiency.

Benefits of MBaaS

1) The MBaaS system has stringent controls for safety, preventing any kind of security loophole for the app when fully developed.

2) The app is kept connected with the data sources, and so developers need not tamper with the data sources when building these apps

3) Developers can work with the premises of the app already set-up.

Drawbacks of MBaaS

1) A major issue relating to this technique arises when building a strategy for the app’s creation – Controlling the outcome of the process, and the variation of the application, is harder with MBaaS.

2) The API structure provided with this system could make it easier for hackers and other elements of cyber crime.

3) For developers relying on third-party vendor APIs, the resulting applications may not work without these APIs.

Factors to consider when looking for a vendor

1) Application integration – If you’re planning to put your app on an online store, then the app needs to be compatible with the existing systems in place with the organization.

2) If you plan to release your app through a variety of operating systems, then ensure that the vendor you identify supports iOS, Android, and the other relevant systems.

Whether or not this technology suits you depends on what your priorities are in the app-building process. If you want to save time and push out quicker products, then this strategy does it best. But if you want to pay more attention to the intricacies and inner details of the app, then MBaaS would not suit you.

If you’ve made your mind up, and need help with the app development process, Openwave has the expertise you need to set up a user-friendly app to lift your business position.

Simple Ways to Win Customers for your Mobile App

Girl Texting On The Phone In A Restaurant

Since the arrival of the smartphone, mobile apps have been growing exponentially, and at this point, it feels as though there is an app for everything. Entrepreneurs who want to foray into the mobile app market need a strong background, and an undoubted stroke of luck to cut their way to the top. Here are a few ways to heighten your chances of success in this competitive market space.

Build an Android Framework

Android is now the broader platform for the mobile applications. Anything coming outside the Android infrastructure loses a massive half of the market share. As a result, make sure that your application is incorporated for the Android system to widen your pool of customers.

Target Small Markets

Most app developers set their sights on more familiar countries such as US and Europe. However, it is essential to try the market terrain abroad, with countries in Asia, Africa and South America having large population centers and millions of potential customers.

Integrate a Connective Facility

WiFi, Bluetooth, Infra-Red and countless other connectivity frameworks make a phone a more fun product for users. Similarly, mobile apps built in with a virality function are also likely to court customers. Allowing users to be a part of a large, connected network improves the engagement of the application, and is an easier way to connect with customers.

Build Strong Security

Cyber security is a vital issue in the digital and mobile app ecosystem. Include strong protocols that ensure the safety of your customers’ personal information, and a strong access system that keeps out hackers and other threats.

Make It Temporarily Free

With the mobile app space now choked completely, competition runs high. Making your product free helps you gain more exposure on the online list, while raking in hordes of customers who would otherwise ignore you. Once your popularity has picked up on the charts, you could begin to raise the price bit by bit.

The mobile app space overflows with talent, and it takes skill to set you apart from the rest. A genuine idea is all it takes to galvanize the market and win a steady stream of customers. Openwave has helped countless firms make it in this competitive space with our well-trained developers who are up-to-date with the trends in the field. Get in touch with us to see your mobile app vision realized.

Why Mobile Apps Are an Integral Part of the Modern Business Model?

Mobile-Applications-NYC

If you take a look around you, you’ll probably see everyone holding a mobile phone or with their heads buried in it. Half the world’s population owns a smartphone, and we spend many hours every day using one. Businesses big and small have taken to building mobile apps to boost growth.

Here are some reasons why modern businesses need a mobile app to survive:

Everyone Else is doing it

Even small businesses – like your neighborhood restaurant – now own an app. With almost everyone engaged in the mobile development, you need to get on the bandwagon yourself or risk falling behind your competitors.

Customer Expectations

Customers now expect businesses to be mobile-friendly. If your business isn’t mobile-friendly, you will lose many customers. What’s more, some clients will badmouth you and recommend their friends and family not to work with you or buy from you.

Boost in Reputation

Companies that own an application are thought of as respectable and well-established. Even if your business is doing well otherwise, creating one can be helpful regarding brand visibility, recognition and credibility.

Improved Engagement

With GPS technology, social media and push notification support, you can deliver targeted messages or promotional content to your buyers and clients. TV and desktop time has reduced to make way for smartphone time – if you can’t engage your audience on their Smartphones, you are mostly invisible these days.

Convenient Access

Your clients and buyers will be able to access your offerings remotely at any time they want, from home or work – or even when they are on the move. 24/7 convenient access and providing remote services through their Smartphones will make your business much more popular than before.

Better Prospects

Research tells us that organizations that own a smartphone application make more revenues and create more jobs than those that don’t. Your business has better prospects in the future by adopting the mobile-first approach.

Clearly, applications are on the way to becoming an integral part of the modern business model, if they aren’t already. You can build one in a short span of time, at a reasonable rate, by recruiting a mobile app development company.

What should you do if Your App is taken Down from Apple’s iOS Store?

Apple Music Application

Apple has a very strict policy when it comes to accepting mobile apps into its store. Only well-optimized, bug-free and well-designed applications are accepted. Recently – since September – Apple made its policy even stricter than it was. Consequently, many old apps are being taken down by the organization at present (over 50,000 and counting).

So why is Apple doing that and what should you do if it happens to you?

Why Is Apple Throwing Out Applications?

The company is throwing out apps that are out-of-date and not compatible with its latest versions of iOS (10.3). Also, the majority of the software in the store isn’t hacker proof.   By tightening the regulations, the company is trying to ensure users are protected from data and credit card theft. Every month, about 10k applications are pulled – and the number has spiked since December.

What Should You Do If It Happens To You?

If your application has been taken down, what should you do about it? You need to read Apple’s official guidelines and then take a look at your product. If you haven’t updated it in a while, chances are a small update will get you back in the store. There are five main categories or requirements that you must comply with: Safety, Performance, Business, Design and Legal.

The newest changes in the conditions have to do with security, compatibility and name limitations. Products need to offer SSL and other industry-standard security to users. The app also needs to be compatible with the newest OS version, which is iOS 10 at the moment. Also, the name cannot be more than 50 characters in length. Apple has launched a new search ads feature – the new measure ensures that the titles better fit the scale (you can now pay to have your ad featured at the top, just like with Google).

Don’t know why your application has been taken down? You can team up with Openwave – an experienced mobile app development company – short-term. We’ll check it and update or upgrade it so that it can comply better with the newest guidelines.