4 Reasons Why A Mobile App Is Important For Your Business This Holiday Season

The holiday season is here. It is time for bonding, sharing, loving, and especially, shopping! From mid November, till the year end, the mood for festivities takes a seat in everybody’s mind. From Thanksgiving to Cyber Monday, to Christmas – the jingles are all over the town! This season is an incredible time for your business as well. Statistics suggest a steep hike in purchases, be it product or service, during the holiday season.

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With a mobile app for your business, during this time of the year, your venture will skyrocket. Here’s how a mobile app will help immensely this season:

1) Sale Notifications: It is impossible to ignore the pop-up, drop-down notifications on smartphones. Mobiles are indispensable today, and almost everyone has a smartphone! With billions of users on this platform, a mobile app is a better market than any other, for businesses small and big. You can advertise your services through notifications, which are bound to be seen by every user!

2) SMS Marketing: Marketing your products through SMS is an incredibly smart and cost-effective idea. Statistics reveal a massive 63% usage of mobiles when compared to computers. With such a tremendous ratio, isn’t it obvious that smartphones are the best device? With a mobile app, you can send messages to your customers, about your products, discounts, and coupons!

3) Effortless Purchase: Holiday season is for spending time with the family. Though shopping is a family activity, it is incredibly tiresome. Especially during the holiday season, the crowd is unbearable and by the time you’re ahead of the line, the product is sold. Mobile apps simplify the purchase and let customers spend more time enjoying the festivities!

4) Increase In Audience: The sales during the months of November through December, till mid January, are phenomenal. This time is very precious for businesses! The season of gifting is a joy for the person giving, the person getting it, and for you – the one selling! A mobile application will drastically multiply the audience your business sees, through convenience, and efficiency.

Let a mobile application be the gift your business gets this holiday season. You will see a boost in sales, a larger audience, and an overall buttery flow of products and services with a well-made app! Learn the best way to boost your ecommerce app sales today, call Openwave! Get a killer retail app made in no time and happy holidays!

Will Mobile Apps Make eCommerce Websites Irrelevant in 2017? Find out

A man hand holding screen Apple app showing on IPad mini and Iph

We saw a significant change in 2016 in how people prefer to do their shopping, especially during the holiday season. 2015 was the year where real-world stores were full of people looking to buy gifts for their loved ones. In 2016, on the other hand, we saw people shopping for deals online instead of going to crowded marketplaces to locate the perfect gift. A leading statistic website informs us that eCommerce sales have risen from $1.5 trillion in 2015 to almost $2 trillion in 2016. Mobile apps have played a significant part in driving customers to shop online

Customers Prefer to Buy on Mobile Apps

Data tells us that customers now prefer to buy on mobile applications as opposed to websites on their mobile browsers. There are many reasons for that, most notably the fact that apps load much more quickly and offer a personalized experience to users compares to websites. Even with responsive design, there are limitations to how much content can be displayed on the small screen on mobile devices.

Applications allow online retailers to offer a much more streamlined experience. The checkout process is also made simpler and safer by integrating payment portals into them.

Top Retailers Are Offering Exclusive App Deals

Big retailers like Wal-Mart and Amazon.com are offering exclusive mobile app-only deals to engage their on-the-go customers. Promotions and discounts are enticing customers to switch to apps. Experts estimate that apps will generate around $190 billion in revenues for owners by 2020.

Will Apps Replace Websites Entirely?

Apps are a much more versatile medium than websites, but we don’t see sites losing relevance anytime soon. What we can expect to see in 2017 is online businesses – even small ones – offer an omnichannel experience to customers by allowing them to seamlessly switch from their tablets to mobiles to desktop PCs while shopping.

As a retail business owner, you can only benefit if you build a shopping app to cater to mobile users. It will have to be well-designed and well-optimized, though, to engage customers. You can hire an experienced mobile app development team to help you make one.