We saw a significant change in 2016 in how people prefer to do their shopping, especially during the holiday season. 2015 was the year where real-world stores were full of people looking to buy gifts for their loved ones. In 2016, on the other hand, we saw people shopping for deals online instead of going to crowded marketplaces to locate the perfect gift. A leading statistic website informs us that eCommerce sales have risen from $1.5 trillion in 2015 to almost $2 trillion in 2016. Mobile apps have played a significant part in driving customers to shop online
Customers Prefer to Buy on Mobile Apps
Data tells us that customers now prefer to buy on mobile applications as opposed to websites on their mobile browsers. There are many reasons for that, most notably the fact that apps load much more quickly and offer a personalized experience to users compares to websites. Even with responsive design, there are limitations to how much content can be displayed on the small screen on mobile devices.
Applications allow online retailers to offer a much more streamlined experience. The checkout process is also made simpler and safer by integrating payment portals into them.
Top Retailers Are Offering Exclusive App Deals
Big retailers like Wal-Mart and Amazon.com are offering exclusive mobile app-only deals to engage their on-the-go customers. Promotions and discounts are enticing customers to switch to apps. Experts estimate that apps will generate around $190 billion in revenues for owners by 2020.
Will Apps Replace Websites Entirely?
Apps are a much more versatile medium than websites, but we don’t see sites losing relevance anytime soon. What we can expect to see in 2017 is online businesses – even small ones – offer an omnichannel experience to customers by allowing them to seamlessly switch from their tablets to mobiles to desktop PCs while shopping.
As a retail business owner, you can only benefit if you build a shopping app to cater to mobile users. It will have to be well-designed and well-optimized, though, to engage customers. You can hire an experienced mobile app development team to help you make one.