The Mobile App Development Checklist to Building a Successful App

Mobile apps have become a necessity for businesses these days, as they allow them to engage on-the-go customers, provide a host of useful services, and boost the company brand value. If you’re a startup or SMB planning to build your first mobile app, it’s important that you know what you’re getting into first. Creating successful software is more complicated than you think – there are over 4 million apps out there, and yours must stand out from the crowd somehow.

Mobile-Apps

Here is an app development checklist that you need to be aware of, if you want to create a successful product:

 You Will Need More Than Just Knowledge of Programming

You or the developers you hire must have more than programming knowledge to build successful software – you need expertise and industry experience. Pick a team that knows what they are doing and have done it before.

A Real Working Prototype Can Help You Secure Funds

If you’re a startup reliant on external funding, you’re going to need a solid prototype to convince your investors about the necessity of an application. Make sure your developers can make you one.

Do You Have a Unique App Idea?

The market is oversaturated at the moment, with programs that do everything that you can imagine. You need to come up with something unique, something that can provide value to users and make their lives easier.

The Audience Is More Important Than the Idea

First-time builders are more concerned about the concept than they are about the public, which is a mistake. If you aren’t building something that people want and will use, your project will fail, even if it’s unique.

Don’t Think You’re Done after It’s Been Deployed

Remember that building a successful app is more than just about the development, but it’s also about the marketing. The kind of reviews your app garners and how much you promote it and optimize it will decide its fate.

Always Pick the Right Developers

Finally, you need to choose a dedicated development team that will communicate with you and breathe life into your idea. You can always hire mobile app experts to build you a solid MVP (minimum viable product) at rock-bottom prices.

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Mobile App Maintenance: Why it’s Time You Started Paying Attention to It?

It’s a mobile world, and those who fail to realize this fact have already lost half the battle in the competitive space. However, success doesn’t come to all those who opt for apps development. Most develop an app, and then forget about it, inadvertently washing away all their investments into nothingness. Development is not a one-time process, but rather a continuous evolution that prevails as long as the app is live on the market. An article published in the Business Insider, states that around 52% of apps are uninstalled within the first three months owing to poor maintenance. If you don’t want your application to end up in the trash, then it’s time you start paying attention to maintenance.

App Maintenance

Here are five proven benefits of periodic application maintenance that will prompt you to hire mobile app developers for regular upkeep:

  1. Updating to the new OS

Only recently android came out with its brand-new Oreo version and its counterpart released iOS 11. Owing to the regular OS releases and constant shift from one platform to another by users, regularly reviewing your application will help it stay in line with the changes. If your app is only supported by older OS versions, then it means you’re losing out on a significant user base.

  1. Improving Overall App Functionality

It’s not possible to build a mobile application that’s perfect. There’s always scope for improvement. From small glitches to crucial performance updates, application maintenance can completely alter the dynamics of your app, making the good even better.

  1. Regular App Monitoring

With the market becoming increasingly competitive, you never know when your competitor takes a leap ahead of you. Undertaking regular maintenance work will help you keep on top of your game and constantly monitor app performance, relevant metrics, and conversions. Any erratic behavior can be identified early on and remedial measures could be set up.

  1. A Better UI and UX

Trends come and go in mobile apps development. For instance, in 2017, card design has made a loud comeback. Staying relevant is necessary for survival. Constant tune-ups could help make those crucial tweaks in design and enhance the overall UI and UX of the application.

  1. Long-Term Financial Benefits

You can’t cram everything into it all at once. Some businesses make that very mistake and lose money hard and fast. Include only what’s necessary to save up on initial costs. Incorporate a strategic maintenance plan to build upon the application gradually. This will help you take home a better ROI.

Haven’t found a mobile application maintenance partner yet? Hire mobile app developers from Openwave now and stay trendy, relevant and updated with the evolving times.

5 Questions to Ask Yourself before Hiring a Mobile App Development Agency

Business, Technology, Internet And Network Concept. Young Busine

Surely, you’ve realized the potential that mobile apps hold and want to build one for your business. Before you rush off to the first agency you find online with your app development idea, it’s better to get a deeper introspection.

Here are a few questions you need to ask yourself before hiring a mobile app development company:

Why Do I Need An Agency?

This is the first question you need to get an answer to. Do you not have the required skills within your business? What can an external agency provide that you cannot get internally? Only opt for a development company, if you haven’t got the resources, the skill or the time to handle it.

What Do I Expect From The Agency I Hire?

Once you’ve established a firm ground that you need an app development company, identify what your expectations from them are. Do you already have a plan etched out and only want them to flesh it out? Or do you want them to start from level zero? Are you also planning on getting extended maintenance and support from them? Understanding all this will help you choose a company as per your requirements.

What Business Challenges Will The App Resolve?

While a company can help you with realizing your vision, you need to firmly layout your business goals first. How will your app solve a particular business problem? Is it offering something of value to customers? Make sure you set clear objectives and goals and communicate it to the developers to build an app that actually serves a purpose.

How Are You Going To Monetize It?

Money making may form the driving force behind your motivation to build an app, but you need to ask yourself how you’re going to monetize it. Whether it is through ads, sales or through increased brand exposure, set an approximate measure of how you’ll be recording your ROI, even if a few aspects cannot be quantified.

How Much Budget Can You Spare For Your Project?

While a common practice is to shop for quotes and then set the budget, this approach will not yield results. Be realistic with your vision and set a fixed budget from the start to avoid any confusion down the line. While some agencies charge as high as $ 500K, there are a few firms that offer cost-effective yet quality solutions as well.

Before starting any conversations with an agency, it’s necessary to establish what your goals and expectations are. To get solutions within your budget and prescribed requirements, you can always get in touch with Openwave, a reputed mobile app development agency in the US.

How Virtual Reality is changing the E-Commerce Scene?

Woman using virtual reality headset with digitally generated ico

Virtual reality and augmented reality are projected to grow at an immense rate in the coming few months. E-commerce companies are racing to incorporate VR into their workings to boost engagement with customers and expand outreach. In this article, we’re going to be looking at the advantages that virtual reality systems bring to businesses on the web today:

Advantages for Businesses

Reduced Marketing Costs for Businesses

With this new mode of simulation, businesses can save a great deal of money and manpower that they would traditionally use for marketing. Integrating VR simulations into an e-commerce platform gives customers a more realistic representation of the product without the need for physically experiencing it.

Better Analytics

VR interfaces also include sound analytical data that can further revenues for businesses. The intuitive platforms capture the manner in which customers interact with the products offered in the space, thereby allowing better marketing strategies for the company.

Stronger Customer Experience

VR and other new innovative technologies allow businesses to make a more interactive and personalized connection with their clients. Sales and marketing can be done with the use of virtual reality, giving customers a more immersive feel of a product that they are interested in. Advances in VR offer clients the ability to try out a product in an e-commerce channel before they buy it, mirroring the same experience provided by real stores.

Examples of VR usage

Real Estate

With VR technologies, customers can get a complete experience of flats/houses that they want to purchase without having to be there physically. Along with this, virtual reality also allows customers to simulate decorations and re-arrangements of the furniture in their homes without having to move anything physically. With this new medium, people are given ample customization options for apartments and homes that they look to purchase. Virtual reality based e-commerce applications bring a creative and engaging element in the relationship between retailers and customers in the real estate scene.

Renovation

When it comes to the design and architecture of a flat, virtual reality can also play a major role. Such experiences can also aid processes of restoration. For instance, retail company Lowes uses virtual reality to give customers a 3D re-creation of their renovated apartments before implementation.

If you’re looking for professional help, then Openwave has the solution. We have worked with countless corporations across the spectrum in building quality applications armed with the best features, including VR. Get in touch with us to know more!

Google Announces Launch of ‘Instant Apps’ at I/O Developer Conference

Android Developers

A year after announcing the project at its last I/O developer conference, Google has announced the launch of ‘Instant Apps’. The announcement was made by Ellie Powers, product manager of Google Play, at this year’s conference.

This new platform is designed for building native apps with the speed and functionality of web apps, thereby bringing a bridge between the two types of apps. Until now, the company had launched the program on a limited scale, making it available only for a select group of developers.

The original plan was for these ‘Instant’ Apps to run on older versions of Android such as 4.3. However, now, they operate on the Android 6.0 groundwork.

Google mentioned that developers might require around a month or more to let their apps adapt to these specifications. The company had previously released a few of the ‘Instant App’ versions this January to view their response and performance. Since then, a few corporations had also teamed up with Google to pursue this new type of apps.

Now, all developers can access the app through the Google search engine and download it for their creative use.

In order to use this newly launched tool to develop apps, developers need to integrate their applications with deep links. This is meant to allow users to use the URL to reach areas of the app that they search for. ‘Instant Apps’ allows coders to develop a more eased-out version of their Android apps without the burden of visiting the Google Play Store.

Build Quality Apps Faster and with Lesser Hassle with MBaaS

MBaas

In today’s market, there is a broad range of code-building engines and development systems for app development. One such efficient system is ‘Mobile Backend as a Service’ or MBaaS.

This is a product of cloud technology which enables companies to keep their applications linked to databases, servers and other important aspects. This task is accomplished with the help of what is known as Application Program Interfaces (API). The purpose of the entire service is relieving strain for developers when coding, and helping them shift their focus towards the quality of the application.

How it Works?

Compared to developing applications in the normal manner, this technique saves time and expense. It synchronizes the application with all the necessary data and resources, including the programming structure for all of the features. This saves loads of time in the development process without slackening the app’s working efficiency.

Benefits of MBaaS

1) The MBaaS system has stringent controls for safety, preventing any kind of security loophole for the app when fully developed.

2) The app is kept connected with the data sources, and so developers need not tamper with the data sources when building these apps

3) Developers can work with the premises of the app already set-up.

Drawbacks of MBaaS

1) A major issue relating to this technique arises when building a strategy for the app’s creation – Controlling the outcome of the process, and the variation of the application, is harder with MBaaS.

2) The API structure provided with this system could make it easier for hackers and other elements of cyber crime.

3) For developers relying on third-party vendor APIs, the resulting applications may not work without these APIs.

Factors to consider when looking for a vendor

1) Application integration – If you’re planning to put your app on an online store, then the app needs to be compatible with the existing systems in place with the organization.

2) If you plan to release your app through a variety of operating systems, then ensure that the vendor you identify supports iOS, Android, and the other relevant systems.

Whether or not this technology suits you depends on what your priorities are in the app-building process. If you want to save time and push out quicker products, then this strategy does it best. But if you want to pay more attention to the intricacies and inner details of the app, then MBaaS would not suit you.

If you’ve made your mind up, and need help with the app development process, Openwave has the expertise you need to set up a user-friendly app to lift your business position.

Simple Ways to Win Customers for your Mobile App

Girl Texting On The Phone In A Restaurant

Since the arrival of the smartphone, mobile apps have been growing exponentially, and at this point, it feels as though there is an app for everything. Entrepreneurs who want to foray into the mobile app market need a strong background, and an undoubted stroke of luck to cut their way to the top. Here are a few ways to heighten your chances of success in this competitive market space.

Build an Android Framework

Android is now the broader platform for the mobile applications. Anything coming outside the Android infrastructure loses a massive half of the market share. As a result, make sure that your application is incorporated for the Android system to widen your pool of customers.

Target Small Markets

Most app developers set their sights on more familiar countries such as US and Europe. However, it is essential to try the market terrain abroad, with countries in Asia, Africa and South America having large population centers and millions of potential customers.

Integrate a Connective Facility

WiFi, Bluetooth, Infra-Red and countless other connectivity frameworks make a phone a more fun product for users. Similarly, mobile apps built in with a virality function are also likely to court customers. Allowing users to be a part of a large, connected network improves the engagement of the application, and is an easier way to connect with customers.

Build Strong Security

Cyber security is a vital issue in the digital and mobile app ecosystem. Include strong protocols that ensure the safety of your customers’ personal information, and a strong access system that keeps out hackers and other threats.

Make It Temporarily Free

With the mobile app space now choked completely, competition runs high. Making your product free helps you gain more exposure on the online list, while raking in hordes of customers who would otherwise ignore you. Once your popularity has picked up on the charts, you could begin to raise the price bit by bit.

The mobile app space overflows with talent, and it takes skill to set you apart from the rest. A genuine idea is all it takes to galvanize the market and win a steady stream of customers. Openwave has helped countless firms make it in this competitive space with our well-trained developers who are up-to-date with the trends in the field. Get in touch with us to see your mobile app vision realized.