How Chat Bots will Become Crucial for eCommerce Business in 2017?

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Chat bots were first introduced in the eCommerce world a couple of years ago, and the technology has managed to take the industry by storm. Chatbots, embedded in messaging apps, not only help drive up customer engagement but they are also a cost-effective way for businesses to provide services to customers – compared to, say, mobile applications that are expensive to build and maintain.

Messaging Apps Are Very Popular

One reason why chat bots are so crucial to online commerce – in 2017 and beyond – is because of the massive popularity of messaging apps they are embedded inside. Over 3.2 billion people use messaging apps of some kind and over a billion more people will use them by 2018.

What are Chat Bots?

Chat bots are computer programs that mimic human interactions and can be integrated into popular messaging apps like Whatsapp, Facebook Messenger, and Skype. They let you provide useful services to customers – like helping them search for products, paying bills, and providing them with info – from within the messaging app. They can replicate the core features of native, independent mobile apps – except without customers having to download and install a separate app.

Chatbots in the eCommerce Industry

You probably see why the technology is so useful for eCommerce businesses. With the help of chat bots, companies can attract the users’ attention when they are on their favorite messenger app- which, for most mobile phone users, is at least a dozen times a day. While chat bots have to be customized for every eCommerce business, they allow customers to browse your catalog, find their favorite products, and make payments for them from within the messaging app. They are also a great tool to gain customer feedback and handle complaints.

The Technology won’t be a Replacement for Customer Service

While chat bots cannot replace customer service, they bring down engagement costs substantially, as they can help a business automate most of the process. For example, some eCommerce stores are using bots to ask customers to fill in relevant details and then, when the form has been filled, humans take over.

If you’re interested in the technology, we recommend you to consult with an experienced eCommerce app development team to learn more about how it can be used for your unique business.

Top Reasons to Integrate Social Media Platforms into Your App

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Mobile marketing is expected to be the focus of many companies in 2017 – and apps, as usual, will be the lynchpin around which their market efforts revolve. If you still haven’t gotten an app developed for your organization, now is the time to do so. A mobile app should provide a significant boost to your business’ reputation and help you interact better with customers.

If you’re planning to build a mobile app, here are the top reasons to integrate social media platforms into it:

Users can quickly log in with the help of their social media accounts

Many users will balk at creating a separate account on your app – it’s a hassle filling in all those forms, and they have too many accounts to keep track of already. With social media integration, though, you’ll be able to allow customers to log in with their social media accounts – this speeds things up and eliminates the hassle of creating a new account.

Keep customers informed with the help of a social sharing feature

You can share important information about your products and services through Facebook, Twitter, and Instagram. Because of social media integration, users will be able to access the information you share inside your app quickly. This functionality will also help drive traffic to your app and keep it there.

Get access to a much wider user base

There are over 2 billion active social media users in the world at the moment. While you won’t get access to so many people, you will be able to reach the friends and families of your users, which will boost brand visibility.

Leverage the data you gather to improve your products and services

Users are likely to have a pattern of the kind of posts they share or which product they talk about (or grip about) the most. You can use this information to improve your products and services.

There are various tools online that you can use to build a low-cost app by yourself – there are tutorials that show you how to integrate social media platforms into your app. Otherwise, you can get a professional app developer in US to build the app for you.