After months of coding, arduous UI designs, and countless test runs, your app is finally ready to enter the market; the market with over 2.5 million already existing applications! With competition brimming mercilessly, how do you make your app known to the world? Standing out is just not enough anymore, with at least a hundred apps similar to yours, you need to be widely known to be picked by a consumer. Mobile application development has become a booming field due to the increasing number of smartphones in the world.
Here’s how you can make your app well known and every user’s first pick:
- Use Third-Party Websites: Doesn’t sound fancy, does it? But it gets the work done in a very efficient way. There are several websites that advertise and let users download apps, otherwise not present or ones with low visibility rates on the app store. These websites are often sought after widely and have a high search appearance rate compared to others. Having your app present on one of these sites will ensure a good surety of download.
- Social Media Presence: Social media promotes pretty much anything these days! Estimates suggest a whopping 2.5 billion social media users currently. This provides a healthy ground to advertise on. You can follow the organic method of gaining followers normally or pay the app for a paid promotion.
- Offer Free Services: In-app purchases are very annoying for several users and one of the prime reasons they discontinue using an app. Pricing a component of an app might get you into the premium user’s bracket, but the majority of day-to-day users will ignore it completely. Try to keep in-app purchases to a minimum.
- App Store Optimizing: Like SEO is to content, ASO is to applications. Having a neat and catchy logo, good keyword density for the application, and including backlinks, screenshots and videos will make sure your app is ranked high!
Having said this, dominating the app market can be a tough ordeal. You need to have a skilled application developer first before you worry about the app’s reach. Openwave is a premier app development company, acclaimed by several customers and known throughout for stellar designs! From developing an app to marketing it, you can always rely on us to offer impeccable service and to make sure your app reaches millions!