Can’t Decide if You Should Build a Native App or a Hybrid One? Read On

Native Vs Hybrid

Mobile apps have become a powerful marketing, lead generation, and sales tools for big and small businesses alike. Startups that are looking to build one for the first time have a difficult choice to make: they can either build a native app or a hybrid. Both approaches have their perks and drawbacks.

Here is some useful information that will help you make the best choice (between the two) for your organization:

Cost of Development

Hybrid applications tend to be significantly cheaper to build than native ones. Experts estimate that you will have to pay as much as 30% less for the former model. The cost of development is low because they are easier to code and require less time to make.

User Reach

Hybrid applications run on a variety of platforms – you can build once and release the product on a variety of platforms like iOS, Android, and Windows. With native, though, you will only be able to release the application on a single platform.


Native applications run significantly faster than hybrid apps. Because they are meant for a single OS, they can take full advantage of a phone’s processing power. The performance tends to suffer when you go hybrid, as they aren’t optimized for a single OS.

Critical Differentiation: User Experience

The most crucial factor you need to take into consideration while building a product is the user experience. According to research, almost 50% of all people are unlikely to use an application if it has poor performance. What’s more, over 30% will switch to a competitor’s app, 31% will complain to their friends and family about the bad experience they had, and 30% will no longer do business with the company. About 10% may badmouth the company on social media.

Providing an excellent user experience will not only secure your customers’ goodwill but also make them more loyal towards your brand. Native apps, because of their better performance, enhanced graphics, and smooth loading, provide the best possible UX.

Still, sometimes it’s better to build a hybrid, especially if you want to introduce an MVP into the market for testing reasons. If you’re still not sure which one to choose for your business? You can consult with an experienced mobile app development company.


The Advantages and Disadvantages of Building a Cross-Platform App for your Business

Set of touchscreen smartphonesAre you committed to building a mobile application this year? Every first-time app maker encounters the same hurdle when it comes to building an app: choosing between creating a native and a cross-platform app. When your targeted user base is found on a single platform – like iOS – the decision is very simple. But, more often than not, a standard user base will have multiple platform preferences – like Android, iOS, and Windows – prompting many companies to build cross-platform apps instead.

If you’re making a cross-platform app this year, here are some advantages and disadvantages you need to be aware of:


  • The broad availability of talent: Most cross-platform IDEs use HTML5, which is a common language among professional web developers.
  • Code reuse: About 50% to 80% of the code can be reused, which lets you speed up development.
  • Testing and updating made simple: When you test a cross-platform app, you just have to do it once – it will behave the same across all platforms. You just have to update once too.
  • Cloud and enterprise solutions: They offer superb cloud integration and enterprise solutions, making them perfect for businesses.
  • Reduced costs: The biggest advantage is that they are much cheaper to produce compared to building multiple native apps.


  • Difficult to integrate third party services: Using third party services and code can be costly, time-consuming, and may not work.
  • Hard to optimize: It’s hard to optimize these kinds of applications. They consume a lot of battery and sometimes run sluggishly.
  • Poor graphics and UX: Video rendering is difficult, especially sophisticated graphics or animations. You have to make do with simpler ones, which will reduce the user experience (UX).
  • Platform weaknesses: Every OS has its limitations. When you build for multiple OSs in one app, it will carry all their weaknesses and offer limited functionality.

As you can see, sometimes building native is better. If you don’t know whether a cross-platform app is a right choice for you, you can consult with an experienced app development company who will evaluate your unique business requirements and give you their expert input.