Factors Leading To The Development Of A Finance App

Technology is no longer an option, advancement is compulsory! Mobile app development is one such mode of advancement that is growing viral. Every field today – healthcare, education, entertainment, etc., has embraced technological growth and is flourishing majestically. Finance is one such field which is gradually embracing advancement and delivering stellar outcomes. From banking agencies to educational institutes, everyone handles finances and an app will simplify the ordeal hugely.

Businessman Using A Financial App On His Smartphone And Connecti

There are several benefits of developing a financial app:

1) In-Depth Analytics: Users require an app to simplify the sophisticated processes. Having a finance app, they can check through bank accounts, deposits/withdrawals and overall transactional details in a glance. Additionally, features like interest requirement, ROI, etc., can be provided to users through the app, making it almost like an online bank!

2) Push Notifications: Some users hate advertisements, while some find them immensely useful. Push notifications are one way of gaining the interest and attention of these specific users. You can deliver important messages via these to users and either personalize it or give what’s most required.

3) Reeling In More Customers: An app doesn’t stagnate as such. With an app, you can multiple your customer-base hugely. For every 10 people that download it, one is bound to recommend it to another. This way, a plethora of customers can be obtained seamlessly through an app!

4) Efficient Customer Support: An app can serve as a mighty efficient platform for customer support. From FAQs to personal queries, there are a number of problems you can resolve through an app, saving users a lot of time and the trouble of hunting answers.

One mobile application can cater to multiple problems! With a good app running, you can not only grow your business but resolve a number of user problems at the same time. Want to get a killer financial app made? Call Openwave! Our app development team is phenomenal and will deliver world-class service!

4 Amazing Tricks To Make Your Consumer App More Popular

After months of coding, arduous UI designs, and countless test runs, your app is finally ready to enter the market; the market with over 2.5 million already existing applications! With competition brimming mercilessly, how do you make your app known to the world? Standing out is just not enough anymore, with at least a hundred apps similar to yours, you need to be widely known to be picked by a consumer. Mobile application development has become a booming field due to the increasing number of smartphones in the world.

Smartphone Mobile Applications

Here’s how you can make your app well known and every user’s first pick:

  • Use Third-Party Websites: Doesn’t sound fancy, does it? But it gets the work done in a very efficient way. There are several websites that advertise and let users download apps, otherwise not present or ones with low visibility rates on the app store. These websites are often sought after widely and have a high search appearance rate compared to others. Having your app present on one of these sites will ensure a good surety of download.
  • Social Media Presence: Social media promotes pretty much anything these days! Estimates suggest a whopping 2.5 billion social media users currently. This provides a healthy ground to advertise on. You can follow the organic method of gaining followers normally or pay the app for a paid promotion.
  • Offer Free Services: In-app purchases are very annoying for several users and one of the prime reasons they discontinue using an app. Pricing a component of an app might get you into the premium user’s bracket, but the majority of day-to-day users will ignore it completely. Try to keep in-app purchases to a minimum.
  • App Store Optimizing: Like SEO is to content, ASO is to applications. Having a neat and catchy logo, good keyword density for the application, and including backlinks, screenshots and videos will make sure your app is ranked high!

Having said this, dominating the app market can be a tough ordeal. You need to have a skilled application developer first before you worry about the app’s reach. Openwave is a premier app development company, acclaimed by several customers and known throughout for stellar designs! From developing an app to marketing it, you can always rely on us to offer impeccable service and to make sure your app reaches millions!

 

How Can You Develop A Successful Taxi Booking App?

The world has come a long way since the age old days of waiting for a taxi to turn up on your block. Today, thanks to ride-hailing apps like Uber and Ola, several consumers have done away with the need for buying a personal mode of transport as the services offered by these players are highly efficient. The reason behind the success of these apps is the win-win they offer to both consumers and the owner of taxis. They provide effective fleet management software that pulls off a great job in solving the supply-demand issue.

Taxi-App

If you are a business who owns a fleet of taxis or are an entrepreneur looking to invest in developing a ride-hailing app for your own country, here are a few mandatory features that you must integrate into your apps to capture the market:

  • A user-friendly UI: A taxi booking app can be used by a large section of the population across age groups and segments. Hence, it is important for application developers to ensure that the UI is user-friendly and can be easily comprehensible for any user
  • Real-time Taxi Tracking: Consumers today demand the luxury of multiple options. By creating a grid of the spread of taxis in the neighborhood, businesses can give consumers the option of finding out about the various options available and also help them understand the non-availability of taxis during peak hours.
  • Map Integration: Map integration helps users and drivers track each other’s location. This helps in finding addresses easily as opposed to constant phone calls and searching for landmarks. A GPS-integrated map can take the driver directly to the doorstep of the users.
  • Payment Integration: Thanks to the proliferation of mobile app wallets and credit cards, customers today demand services where they don’t have to rely on physical payment for the services availed. Application developers should look to integrate different payment options securely into the app.
  • Notifications: By constantly notifying the users of several important feature upgrades and coupons, the company can keep them informed of their presence and build a connection. Also, real-time notifications of the order status and the location of the cab can help reduce customer anxiety while they wait for the arrival of their taxi.

To develop a ride-hailing app service worthy of regular use, get in touch with a reputed mobile application development player such as Openwave, that has an app development team with prior experience in handling such projects.

How Virtual Reality is changing the E-Commerce Scene?

Woman using virtual reality headset with digitally generated ico

Virtual reality and augmented reality are projected to grow at an immense rate in the coming few months. E-commerce companies are racing to incorporate VR into their workings to boost engagement with customers and expand outreach. In this article, we’re going to be looking at the advantages that virtual reality systems bring to businesses on the web today:

Advantages for Businesses

Reduced Marketing Costs for Businesses

With this new mode of simulation, businesses can save a great deal of money and manpower that they would traditionally use for marketing. Integrating VR simulations into an e-commerce platform gives customers a more realistic representation of the product without the need for physically experiencing it.

Better Analytics

VR interfaces also include sound analytical data that can further revenues for businesses. The intuitive platforms capture the manner in which customers interact with the products offered in the space, thereby allowing better marketing strategies for the company.

Stronger Customer Experience

VR and other new innovative technologies allow businesses to make a more interactive and personalized connection with their clients. Sales and marketing can be done with the use of virtual reality, giving customers a more immersive feel of a product that they are interested in. Advances in VR offer clients the ability to try out a product in an e-commerce channel before they buy it, mirroring the same experience provided by real stores.

Examples of VR usage

Real Estate

With VR technologies, customers can get a complete experience of flats/houses that they want to purchase without having to be there physically. Along with this, virtual reality also allows customers to simulate decorations and re-arrangements of the furniture in their homes without having to move anything physically. With this new medium, people are given ample customization options for apartments and homes that they look to purchase. Virtual reality based e-commerce applications bring a creative and engaging element in the relationship between retailers and customers in the real estate scene.

Renovation

When it comes to the design and architecture of a flat, virtual reality can also play a major role. Such experiences can also aid processes of restoration. For instance, retail company Lowes uses virtual reality to give customers a 3D re-creation of their renovated apartments before implementation.

If you’re looking for professional help, then Openwave has the solution. We have worked with countless corporations across the spectrum in building quality applications armed with the best features, including VR. Get in touch with us to know more!

Build Quality Apps Faster and with Lesser Hassle with MBaaS

MBaas

In today’s market, there is a broad range of code-building engines and development systems for app development. One such efficient system is ‘Mobile Backend as a Service’ or MBaaS.

This is a product of cloud technology which enables companies to keep their applications linked to databases, servers and other important aspects. This task is accomplished with the help of what is known as Application Program Interfaces (API). The purpose of the entire service is relieving strain for developers when coding, and helping them shift their focus towards the quality of the application.

How it Works?

Compared to developing applications in the normal manner, this technique saves time and expense. It synchronizes the application with all the necessary data and resources, including the programming structure for all of the features. This saves loads of time in the development process without slackening the app’s working efficiency.

Benefits of MBaaS

1) The MBaaS system has stringent controls for safety, preventing any kind of security loophole for the app when fully developed.

2) The app is kept connected with the data sources, and so developers need not tamper with the data sources when building these apps

3) Developers can work with the premises of the app already set-up.

Drawbacks of MBaaS

1) A major issue relating to this technique arises when building a strategy for the app’s creation – Controlling the outcome of the process, and the variation of the application, is harder with MBaaS.

2) The API structure provided with this system could make it easier for hackers and other elements of cyber crime.

3) For developers relying on third-party vendor APIs, the resulting applications may not work without these APIs.

Factors to consider when looking for a vendor

1) Application integration – If you’re planning to put your app on an online store, then the app needs to be compatible with the existing systems in place with the organization.

2) If you plan to release your app through a variety of operating systems, then ensure that the vendor you identify supports iOS, Android, and the other relevant systems.

Whether or not this technology suits you depends on what your priorities are in the app-building process. If you want to save time and push out quicker products, then this strategy does it best. But if you want to pay more attention to the intricacies and inner details of the app, then MBaaS would not suit you.

If you’ve made your mind up, and need help with the app development process, Openwave has the expertise you need to set up a user-friendly app to lift your business position.

Simple Ways to Win Customers for your Mobile App

Girl Texting On The Phone In A Restaurant

Since the arrival of the smartphone, mobile apps have been growing exponentially, and at this point, it feels as though there is an app for everything. Entrepreneurs who want to foray into the mobile app market need a strong background, and an undoubted stroke of luck to cut their way to the top. Here are a few ways to heighten your chances of success in this competitive market space.

Build an Android Framework

Android is now the broader platform for the mobile applications. Anything coming outside the Android infrastructure loses a massive half of the market share. As a result, make sure that your application is incorporated for the Android system to widen your pool of customers.

Target Small Markets

Most app developers set their sights on more familiar countries such as US and Europe. However, it is essential to try the market terrain abroad, with countries in Asia, Africa and South America having large population centers and millions of potential customers.

Integrate a Connective Facility

WiFi, Bluetooth, Infra-Red and countless other connectivity frameworks make a phone a more fun product for users. Similarly, mobile apps built in with a virality function are also likely to court customers. Allowing users to be a part of a large, connected network improves the engagement of the application, and is an easier way to connect with customers.

Build Strong Security

Cyber security is a vital issue in the digital and mobile app ecosystem. Include strong protocols that ensure the safety of your customers’ personal information, and a strong access system that keeps out hackers and other threats.

Make It Temporarily Free

With the mobile app space now choked completely, competition runs high. Making your product free helps you gain more exposure on the online list, while raking in hordes of customers who would otherwise ignore you. Once your popularity has picked up on the charts, you could begin to raise the price bit by bit.

The mobile app space overflows with talent, and it takes skill to set you apart from the rest. A genuine idea is all it takes to galvanize the market and win a steady stream of customers. Openwave has helped countless firms make it in this competitive space with our well-trained developers who are up-to-date with the trends in the field. Get in touch with us to see your mobile app vision realized.

Why Mobile Apps Are an Integral Part of the Modern Business Model?

Mobile-Applications-NYC

If you take a look around you, you’ll probably see everyone holding a mobile phone or with their heads buried in it. Half the world’s population owns a smartphone, and we spend many hours every day using one. Businesses big and small have taken to building mobile apps to boost growth.

Here are some reasons why modern businesses need a mobile app to survive:

Everyone Else is doing it

Even small businesses – like your neighborhood restaurant – now own an app. With almost everyone engaged in the mobile development, you need to get on the bandwagon yourself or risk falling behind your competitors.

Customer Expectations

Customers now expect businesses to be mobile-friendly. If your business isn’t mobile-friendly, you will lose many customers. What’s more, some clients will badmouth you and recommend their friends and family not to work with you or buy from you.

Boost in Reputation

Companies that own an application are thought of as respectable and well-established. Even if your business is doing well otherwise, creating one can be helpful regarding brand visibility, recognition and credibility.

Improved Engagement

With GPS technology, social media and push notification support, you can deliver targeted messages or promotional content to your buyers and clients. TV and desktop time has reduced to make way for smartphone time – if you can’t engage your audience on their Smartphones, you are mostly invisible these days.

Convenient Access

Your clients and buyers will be able to access your offerings remotely at any time they want, from home or work – or even when they are on the move. 24/7 convenient access and providing remote services through their Smartphones will make your business much more popular than before.

Better Prospects

Research tells us that organizations that own a smartphone application make more revenues and create more jobs than those that don’t. Your business has better prospects in the future by adopting the mobile-first approach.

Clearly, applications are on the way to becoming an integral part of the modern business model, if they aren’t already. You can build one in a short span of time, at a reasonable rate, by recruiting a mobile app development company.