How Augmented Reality Apps Of IKEA And Overstock Are Shifting Focus To ARCore?

If there are any of the new technologies doing rounds today which are expected to transform the way things are done today it’s augmented reality and virtual reality. Just the experience which results from the integration of AR and AR into your mobile application or Web Avenue is enough to transform the overall interaction which your customers are expected to have, and hence bring a positive push to your sales.

The recent times have seen augmented reality being explored to their very core by a lot of leading corporate giants, and this has in turn brought these technologies to the limelight. Below are two of the leading forays into the furniture and supplies industry, which has got the enthusiasts of these technologies cheering for good.

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Overstocks Enhanced 3D Models with ARCore

Recent news updated the furniture store Overstock’s interest into exploring the technology, by launching an augmented reality application. This application would have three dimensional models for all its furniture items, the benefit to the users being that they can try and install these in rooms of various sizes and color combinations, before deciding to make the purchase. Overstock is in talks with Google to employ ‘ARCore’ for all the Android applications for its store.

IKEA Delves into Augmented Reality

IKEA became yet another furniture and supplies major to delve into the huge pie that is virtual and augmented reality, by partnering with Google’s ‘ARCore’. The company aims to mobilize specialized applications to help customers use their mobile cameras to figure out the correct placement and orientation of IKEA furniture products in their homes.

Are you excited about getting these technologies work for your applications and thinking of how to include these into your own application development routine? Openwave is a leading technology innovator, who can not only implement augmented reality based applications effectively, but also help your business get the most out of it. Contact us today and let’s redefine the future! +1(212) 209-1537

How Virtual Reality is changing the E-Commerce Scene?

Woman using virtual reality headset with digitally generated ico

Virtual reality and augmented reality are projected to grow at an immense rate in the coming few months. E-commerce companies are racing to incorporate VR into their workings to boost engagement with customers and expand outreach. In this article, we’re going to be looking at the advantages that virtual reality systems bring to businesses on the web today:

Advantages for Businesses

Reduced Marketing Costs for Businesses

With this new mode of simulation, businesses can save a great deal of money and manpower that they would traditionally use for marketing. Integrating VR simulations into an e-commerce platform gives customers a more realistic representation of the product without the need for physically experiencing it.

Better Analytics

VR interfaces also include sound analytical data that can further revenues for businesses. The intuitive platforms capture the manner in which customers interact with the products offered in the space, thereby allowing better marketing strategies for the company.

Stronger Customer Experience

VR and other new innovative technologies allow businesses to make a more interactive and personalized connection with their clients. Sales and marketing can be done with the use of virtual reality, giving customers a more immersive feel of a product that they are interested in. Advances in VR offer clients the ability to try out a product in an e-commerce channel before they buy it, mirroring the same experience provided by real stores.

Examples of VR usage

Real Estate

With VR technologies, customers can get a complete experience of flats/houses that they want to purchase without having to be there physically. Along with this, virtual reality also allows customers to simulate decorations and re-arrangements of the furniture in their homes without having to move anything physically. With this new medium, people are given ample customization options for apartments and homes that they look to purchase. Virtual reality based e-commerce applications bring a creative and engaging element in the relationship between retailers and customers in the real estate scene.

Renovation

When it comes to the design and architecture of a flat, virtual reality can also play a major role. Such experiences can also aid processes of restoration. For instance, retail company Lowes uses virtual reality to give customers a 3D re-creation of their renovated apartments before implementation.

If you’re looking for professional help, then Openwave has the solution. We have worked with countless corporations across the spectrum in building quality applications armed with the best features, including VR. Get in touch with us to know more!